In this article, I will analyze and evaluate Kraus Naimer based on some of its most fundamental qualities. Do you agree?
I believe its core competitive advantages of Kraus Naimer are:
1) A Century of Technological Accumulation and Continuous Innovation
Since its founding in 1907, the company has consistently prioritized innovation. In 1949, it pioneered a modular cam switch design, whose technical standards have become industry benchmarks. The company holds numerous patents in electrical engineering, and its product line spans traditional industries to emerging sectors such as new energy.
2) Vertical Integration and Modular Systems
A highly vertically integrated production system (6 major production sites) ensures quality control and cost advantages. Its unique modular design enables products to be both lightweight (reducing material consumption by 30%) and highly flexible, enabling them to quickly adapt to the needs of diverse application scenarios, such as elevator systems and rail transit.
3) Global Operations and Certification System
Leveraging a global network of 18 sales companies, Kraus & Naimer provides localized service. Our products have obtained safety certifications in multiple countries (such as IEC/UL), giving us a first-mover advantage in demanding sectors such as European railways (EN 50155) and marine applications (DNV-GL).
| Country | Company | Agents |
| Australia | Kraus & Naimer Pty. Ltd. [email protected] | [email protected] [email protected] [email protected] [email protected] |
| Austria | Kraus & Naimer GmbH [email protected] | / |
| Belgium | Kraus & Naimer BV [email protected] | / |
| Brazil | Kraus & Naimer Indústria e Comércio Ltda [email protected] | / |
| Canada | Kraus & Naimer Ltd. [email protected] | / |
| Cyprus | / | ELECTROMATIC CONSTRUCTIONS Ltd. [email protected] |
| Cezch Republic | / | OBZOR, vyrobní druzstvo Zlín [email protected] |
| Denmark | / | Thiim A/S [email protected] |
| Finland | Kraus & Naimer Oy [email protected] | / |
| France | Kraus & Naimer s.a.s. [email protected] | / |
| Germany | Kraus & Naimer GmbH [email protected] | / |
| Great Britain | Kraus & Naimer Limited [email protected] | / |
| Greece | / | KSA Industrial Automation SA [email protected] |
| Hungary | / | Ganz KK Kft. [email protected] |
| Iceland | / | Johan Rönning ltd. [email protected] |
| Ireland | Kraus & Naimer Ltd. [email protected] | / |
| Italy | Kraus & Naimer S.r.l. [email protected] | / |
| Japan | クラウスアンドナイマー株式会社 [email protected] | / |
| Mexico | / | JC Ingeniería y Control, SA de CV. [email protected] |
| Netherlands | Kraus & Naimer B.V. [email protected] | [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] |
| New Zealand | Kraus & Naimer Ltd. [email protected] | / |
| Norway | Kraus & Naimer AB, avd. Norge [email protected] | / |
| Poland | / | Astat Logistyka Sp. z o.o. [email protected] |
| Portugal | / | ELECTRICOL-DAMAS, FERREIRA & DAMASCENO, S.A. [email protected] |
| Singapore/Middle East/India/Pakistan | Kraus & Naimer Pte. Ltd. [email protected] | China Main land: [email protected] Saudi Arabia: [email protected] Hong Kong(China): [email protected] Philippines: [email protected] Sri Lanka: [email protected] Indonesia: [email protected] Taiwan(China): [email protected] Korea: [email protected] Thailand: [email protected] Malaysia: [email protected] Vietnam: [email protected] |
| Slovenia | / | SCHRACK Technik d.o.o. [email protected] |
| South Africa | Kraus & Naimer Pty. Ltd. [email protected] | / |
| Spain | Kraus & Naimer B.V. [email protected] | / |
| Sweden | Kraus & Naimer AB [email protected] | / |
| Switzerland | / | AWAG Elektrotechnik AG [email protected] |
| Turkey | / | KARDES Elektrik San. ve Tic. A.S. [email protected] |
| USA | Kraus & Naimer Inc. [email protected] | / |
| Other Countries | Kraus & Naimer Produktion GmbH [email protected] | / |
4) Industry Solution Capabilities
We develop specialized switches for specific sectors such as transportation (including high-speed rail and marine applications), mechanical engineering, and power distribution. For example, our cam switches have a market share exceeding 60% in elevator control systems, and their technical specifications have become the de facto industry standard.
5) Customer-Oriented Service Philosophy
Through our “technology + service” dual-driven model, we provide a full-cycle service cycle, from model selection and design to after-sales support, integrating European standards with local adaptation requirements.
Perhaps in the near future, Kraus & Naimer will develop its products towards intelligentization, integrating IoT interfaces, and expanding the possibilities of transfer switches, expanding their applications in the future. This combination of technological depth and market breadth will give Kraus & Naimer a significant competitive edge in the international market.
In the next article, I will analyze in more detail the reasons why it has become an industry leader from the product perspective.
Konrak Switch Factory will also strive to create our own advantages and strive to become the next world leader. [email protected]
